Peugeot: Atelier 108

CLIENT: Peugeot
AGENCY: HAVAS SE
TYPE: Advertising
ROLE: Art direction

BRIEF: The new Peugeot 108 is all about choice. It is stylish and fully personalizable.

SOLUTION: To fully unravel the creativity of the prospect buyers, we created a series of DIY workshops in Madrid and Barcelona. These events were held by experts and DIY influencers.