Peugeot: Atelier 108

CLIENT: Peugeot AGENCY: havas se TYPE: Advertising

BRIEF:The new Peugeot 108 is all about choice. It is stylish and fully personalizable.
SOLUTION: To connect with career women between 25 and 45, target public of the car, we created a series of diy workshops in Madrid and Barcelona,to highlight that is remarkably customizable.