Comedy Central Presents منا وفين

CLIENT: Comedy Central
AGENCY: Viacom
TYPE: Advertising
ROLE: Idea & art direction

Comedy Central continues to build on their successful original stand-up comedy production slate with the series “Comedy Central Presents”.

For the Middle East version, Comedy Central Presents: “منا وفينا” (translated as from us to us), I was in charge of conceptualising and developing the look and feel across all channels: live events in different venues, TV, online and offline.

The identity had to be flexible enough to accommodate messaging both in English and Arabic. Typography is the main element. The animation is spontaneous, direct and snappy to reflect comedy’s spirit and onstage rhythm.