Calle 13

CLIENT: Calle 13
TYPE: Advertising
ROLE: idea & art direction

BRIEF: Create a strong brand campaign to establish Calle 13 as the leader of the Crime Genre. The campaign should reflect Calle 13 current positioning and brand values and help change the channel perception from Horror, to Suspense & Crime.

SOLUTION: We can assure you that no one gets closer to crime than we do. And we’re going to prove it. What would happen if we got normal people mixed up in a criminal conspiracy for a day? How would they react?

Creative director: Gonzalo Téllez.