Big Hero 6

CLIENT: Disney
AGENCY: HAVAS SE
TYPE: Advertising
ROLE: Concept & art direction

CLIENT: BRIEF: Advertise Disney´s latest movie, Big Hero 6.

SOLUTION: Create a strong outdoor campaign in which bystanders can participate and get to know the main character, Baymax.

Baymax is a healer. In his stomach appears messages to alert drivers of weather conditions and forecoming events.

It is your turn to help Baymax.