Big Hero 6
AGENCY: HAVAS SE
ROLE: Concept & art direction
CLIENT: BRIEF: Advertise Disney´s latest movie, Big Hero 6.
SOLUTION: Create a strong outdoor campaign in which bystanders can participate and get to know the main character, Baymax.
Baymax is a healer. In his stomach appears messages to alert drivers of weather conditions and forecoming events.
It is your turn to help Baymax.