Activaitor: Creative proposal

CLIENT: Pascual
AGENCY: HAVAS SE
TYPE: Advertising
ROLE: Concept & art direction

BRIEF: Bifrutas Active is a new and healthy energy drink that gives you a boost, not to jump from the stratosphere but to meet the challenges of everyday life: prepare the final exams, face an extra long party…

SOLUTION: In parallel to the launch of the campaign, we are going to do a real product activation. We will personify the product making it a real character. Activaitor, will offer a real service to activate people who are running out of energy. Made with Elena Vela and Antonio Simón.