Teléfonica – Ferrán Adrià creative proposal

CLIENT: Telefónica AGENCY: havas se TYPE: Advertising role: idea & art direction

Create a series of unique experiences with the internationally acclaimed chef Ferran Adrià, to reward Telfonica´s most loyal customers.

Copy: Guillermo March, creative director: Jorge Morales. Art direction with Cristina Valle and Elena Vela.

Via social media channels, Adrià will collect all that information to create the universal menu.

We will create a special event in which Adrià will prepare the selected menu. This event will be shown via streaming.

In Adrià´s words, when you eat with someone, the meal tastes so much better. We are going to connect people with similar interests (travel, books,sports…) and they are going to be able to share a meal via videoconference.

Adrià will start the story and will invite his followers to continue it. Each day, he will select the tweet that will follow the story until the end. Once is complete, Adrià will chose the ingredients that inspired him after reading the story, and will create the exquisite menu.

To try this special menu we will celebrate an exclusive event for Priority clients.