Porn Hub – Creative proposal

CLIENT: porn hub TYPE: ADVERTSING

BRIEF: Traditionally, porn has been a taboo subject – but the fact is, over 35 million people visit Pornhub.com everyday! How do they reach the next 35 million? With a national advertising campaign that can be channeled through mainstream media.
SOLUTION: As opposed to internet advertising, where you can show some nudity and people will click, this campaign is G-rated and “safe for work” (for magazine, newspaper, billboard…) without risk of offending, while still being a bit cheeky and fun. The design is totally SFW: there’s not vulgarity or explicit content and is totally based on typography.

SFW (safe for work) button

Do not worry again over if someone is watching what you are doing, you can visit Pornhub whenever you want! When you click in the SFW button, automatically a spreadsheet/open document appears, no one will ever know what you were doing. Use with caution.