Activaitor: Creative proposal

CLIENT: pascual AGENCY: havas se TYPE: Advertising

BRIEF: Bifrutas Active is a new and healthy energy drink that gives you a boost, not to jump from the stratosphere but to meet the challenges of everyday life: prepare the final exams, face an extra long party… SOLUTION: In parallel to the launch of the campaign, we are going to do a real product activation. We will personify the product making it a real character. Activaitor, will offer a real service to activate people who are running out of energy. Made with Elena Vela and Antonio Simón.